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Meet the new Bolt.
Same lightning-fast checkout. Bolder look.
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Team,
We're rolling out our refreshed brand identity, and you're the first to see it. This isn't just a new coat of paint. It's a sharper, bolder expression of who we are and where we're headed.
Here's what you need to know.
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How we sound
Our voice has three guiding principles:
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Principle One
Thoughtfully concise
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Principle Two
Knowingly playful
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Principle Three
Comfortably at ease
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Brand in action
Our checkout experience, now with bold visual identity that stands out.
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From digital to physical, the brand works everywhere.
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Our colors
Lightning Yellow is our hero. Use it boldly.
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Our typefaces
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Headlines
Agrandir Narrow
Bold for headlines. Medium for sublines.
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Body Copy
Inter
Medium for body text. Semi Bold for emphasis.
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The logo
The lightning bolt in our wordmark reflects our speed. The solid letterforms reflect our trustworthiness. Treat it with respect.
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Get the full guidelines
Download the complete brand book, logo files, and font assets.
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Questions? Reach out to the Brand team. We're here to help you bring this to life.
Let's make something shockingly simple.
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