The new face of Bolt - woman with Lightning Yellow sunglasses

Meet the new Bolt.

Same lightning-fast checkout. Bolder look.

Team,

We're rolling out our refreshed brand identity, and you're the first to see it. This isn't just a new coat of paint. It's a sharper, bolder expression of who we are and where we're headed.

Here's what you need to know.

How we sound

Our voice has three guiding principles:

Principle One

Thoughtfully concise

Principle Two

Knowingly playful

Principle Three

Comfortably at ease

Our colors

Lightning Yellow is our hero. Use it boldly.

Lightning Yellow

#E1FF00

Bolt Black

#11190C

Dark Grey

#787664

Mid Grey

#CAC4B7

Our typefaces

Headlines

Agrandir Narrow

Bold for headlines. Medium for sublines.

Body Copy

Inter

Medium for body text. Semi Bold for emphasis.

The logo

The lightning bolt in our wordmark reflects our speed. The solid letterforms reflect our trustworthiness. Treat it with respect.

Get the full guidelines

Download the complete brand book, logo files, and font assets.

Download Brand Kit

Questions? Reach out to the Brand team. We're here to help you bring this to life.

Let's make something shockingly simple.